Maureen Barsema Joins Enable as Industry Principal

Maureen Barsema Joins Enable as Industry Principal

SAN FRANCISCO, Calif. — Sent to tED magazine in an exclusive “early release” announcement, Enable, a modern cloud-based software solution for B2B rebate management, today announced that Maureen “Mo” Barsema has joined the company as Industry Principal for Electrical Industry, North America.

The appointment follows a recent announcement of Enable’s $45M Series B raise and partnership with IDEA (Industry Data Exchange Association), an electrical industry-owned data syndication provider. Enable continues expanding its presence in North America and is strategically targeting the electrical industry as an important vertical that needs an efficient method of managing trading relationships and agreements.

Mo comes to Enable with decades of extensive experience spanning across distribution operations, finance management, trading processes, and the electrical industry, including serving as a former NAED Chair from 2014 to 2015.

In her new role, Mo will collaborate with Enable customers and prospects to identify pricing and rebate management challenges and to prescribe solution and process improvements, with a specific focus on the electrical industry.

“Mo brings an incredible industry perspective to Enable,” says Jonas Laucys, Vice President of Global Field Operations and Partnerships at Enable. “She has an insider’s view into both Manufacturer and Distributor operations and is an expert on rebate management tools. She has hosted multiple workshops to help companies maximize their rebate earnings, cashflow, communications and process. Mo brings an amazingly deep set of connections across some of the most impressive companies in North America, and the whole Enable leadership team is extremely excited about her decision to join us.”

Mo joins Enable from SupraNet Communications (an ISP), where she was the VP of Finance, overseeing the outcome and the financial performance of the company. Prior, Mo was the founder of Outside Looking In (“OLI”), an electrical industry consultant. Prior to OLI, Mo was co-owner of BJ Electric Supply, serving as Vice President & CFO for 35 years.

“As a former business owner and CFO, rebate earnings were always top-of-mind for two reasons: the bottom line and the frustration of managing a broken system between trading partners.” said Barsema. “I knew there had to be a solution somewhere that could transform the rebate world to a place of strategic control, transparency, and peace-of-mind. I joined Enable after seeing their progressive determination to do so, to resolve the issues that plague the rebate economy. I am thrilled to be part of the Enable team because we all believe we can be better together.”

Enable is continuing to expand the team at a rapid pace to keep up with market demand. The new executive hire reflects and reinforces Enable’s leading position in the B2B rebate management space, sustained growth on a global scale.


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