KANSAS CITY, Mo.—More than 100 Milbank manufacturers' representatives from across the country joined the sales team at Milbank's National Training Center the second week of May for a deep dive into to the company, its products and how to better serve its customers in the electrical industry.
The week kicked off with the three-day Milbank Institute of Training (MIT), which covered product training on many existing and new products. Between sessions, attendees had the opportunity to visit the sales trailer, see dozens of product demonstrations and visit with the Milbank team. Tours of the Kansas City plant and the UL lab gave attendees a well-rounded view of the company.
“It's important to get face-to-face time with our representatives,” explained Chris Buelow, vice president of sales and marketing. “We had a great week strategizing with our reps and finding ways we can all add value to our distributor customers and overall channel.”
On Friday May 12, rep agency principles arrived for Milbank's National Sales Meeting (NSM). The day began with an introduction from President Brad Skinner and a discussion with the family owners on the rich history of the company.
“The family was so generous and very interactive,” said Jimmy Baltazar of Delandsheer Sales, “I was made to feel like part of the company.”
Presentation topics included sales reviews, product development, and new data and marketing initiatives. The principals toured the plant and the day concluded with a rep panel, attended by reps and all Milbank corporate employees. The panelists were Don Edgar of Lee Noonan, Jason Bunch of Porter Sales, Pete Jones of EMS, Skip Watson of Fields Electrical Sales, and Brian Peters of NAED. The panelists offered their insights on the current and future state of the industry, what changes industry players are seeing and how Milbank can remain competitive in the manufacturing space.
Entertainment for the week included a 90th anniversary celebration for the attendees and Milbank employees on Tuesday, and a full day watching the NASCAR race at the Kansas Speedway on Saturday.
Watch a video recap of the events here:
Learn more about Milbank's 90 year history here: power.milbankworks.com/90.
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