NAILD Announces Partnership With Creative Marketing Alliance

The National Association of Lighting Distributors (NAILD), a non-profit trade association comprised of lighting distributors and vendors, announced today that Creative Marketing Alliance, a nationally renowned marketing and association management firm, has been selected as NAILD’s newest partner. The Princeton Junction, New Jersey-based agency will oversee a piece of NAILD’s management operations, focusing on conference planning, membership recruitment and marketing.

“We’re excited to be working with CMA and are looking forward to leveraging their nearly-thirty years of association marketing and electrical lighting-industry experience to grow and expand NAILD’s presence in the marketplace,” says Kevin Eagan, NAILD president and general manager of Northwest Lighting Systems Co., of Amherst, New Hampshire.

Under the terms of the agreement, which went into effect June 1, CMA will assist NAILD’s executive team in the creation of various digital and traditional marketing programs, including specific content focused on conference attendance, as well as materials aimed at increasing educational opportunities for members via promotions of its LSI and LS II programs. Additionally, CMA will oversee a significant refresh of NAILD’s signature publication and create a strategic path forward for the creation of NAILD’s ongoing social media campaigns.

“We strongly believe that aligning ourselves with CMA will usher in a new era of growth and opportunity for NAILD and its members,” says Eagan, who was installed as president of the organization during NAILD’s 37th annual conference, held in April. “With CMA’s help, we believe we will increase the value of our membership to our partners, while driving new sales and positioning our organization to grow and prosper well into the future.”

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