NAW Presents Free Webinar to Accelerate B2B Sales

Washington, DC— Wholesaler-distributors are invited to join the NAW Institute for Distribution Excellence and our sponsor BlueTarp Financial, Inc. on Tuesday, November 7, from 2:00 to 3:00 p.m. ET, for a free, live webinar: “Three Ways to Turn Your Credit Program into a Dynamic Growth Engine.”

Anyone who has a calendar conflict and won't be able to attend this live webinar, should register anyway. NAW will send registrants a link to view the webinar on demand. Register here:

About This Free Webinar

To accelerate B2B sales—including e-commerce—wholesaler-distributors need to have a strategic approach to credit management.

At this 60-minute session, distributors will learn about three key ways to evolve their credit approach from a manual, one-size-fits-all approach to a more dynamic, customer-centric, growth engine.

Webinar attendees will leave understanding

  • How to win new customers and retain existing ones with the best customer experience
  • Four ways to insulate their business from risk as they grow
  • How to reap significant savings with best practices in A/R automation


Lisa Balter Saacks, Vice President of Business Development BlueTarp Financial, Inc.

Lisa Saacks has more than two decades of business development, sales and executive management experience in FinTech, financial media and banking. Before joining BlueTarp, she ran global business development and sales at Gust, a SaaS funding platform used to source and manage early stage investment in 190 countries. While there Lisa played a critical role in launching regional, startup ecosystem platforms, such as Tech.London, a public–private partnership with the Mayor of London. Prior to Gust, she led Strategic Partnerships at SecondMarket, the marketplace for alternative investments, where she also created and managed Alchemy Magazine, a publication on the alternative asset class.


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