NICOR Welcomes Goettsche and Lacen

A seasoned professional in the electrical and lighting industry with over 17 years, Goettsche began a successful career in product marketing with Square D, Westinghouse and Cutler-Hammer, and later expanded his capabilities to include national account sales and developing niche market sales segments. He recently worked for Universal Lighting Technologies as their Director, South & West Region and holds an MBA in Operations Research from Loyola University of Chicago. Goettsche now begins his leadership role in market development, driving product launches and strategic sales planning for the southeast region.

“Bill’s versatile background of product marketing know-how and national account sales experience brings a well-rounded perspective that will take our southeast region to the next level. His leadership and proven record of achieving strong sales growth will enable him to better support our rep and distribution network as well as expand our sales efforts,” remarked Rocklan Lawrence, President/CEO of NICOR Inc.

Lacen joins NICOR with over 34 years experience in human resource management, organizational assessment, recruitment and training implementation. She holds a Bachelor of Science in Business Administration as well as completed varied HR courses with the Human Resources Management Association (HRMA).

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