NorthEast Announces Branch Renovations, Open House

NorthEast Announces Branch Renovations, Open House

BROCKTON, Mass. — NorthEast Electrical, a Sonepar company, recently completed full remodels on three of its Massachusetts locations – Worcester, Haverhill, and Peabody.


The Peabody branch is holding an open house to celebrate its newly renovated counter area on Thursday, August 22, featuring catered lunch and breakfast, special pricing, giveaways, and manufacturer exhibits.


The Worcester remodel was completed mid-June and included a completely renovated interior, new sales counter, and the addition of a customer appreciation area with refreshments and seating. The branch was also completely remerchandised, with shoppable and interactive displays to help highlight featured products. A Smart Locker was installed outside, allowing extended hours for customers to pick up material at their convenience. Smart Locker orders can be placed via phone or processed through NorthEast’s digital solutions platform.

“We’re excited about the investments we’ve been able to make in these branches,” said Frank Marandino, NorthEast President. “We hope to implement more of these upgrades in the future as we continue to focus on enhancing our customers’ experience with new products, services and solutions.”

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