Pete Grice will be retiring from the electrical industry effective July 2nd.
In the industry 45 years, Grice has worked with companies such as Westinghouse Electric Corporation, Midland Ross, Quazite Underground Enclosures, and most recently with Mulberry Metal Products. He has enjoyed his association with these firms and has developed many positive friendships with co-workers, independent representatives and customers alike. He further commented that the industry is dynamic and encourages college students to pursue a career in the electrical field.
Grice graduated from Drexel University in Philadelphia in 1970 with a degree in Electrical Engineering. During one of his co-op (internship) assignments at Drexel, he was introduced to the electrical construction industry at a trade show sponsored by the IEEE. This helped him focus on a career in sales & marketing management rather than pure engineering.
His electrical industry career started in Pittsburgh with Westinghouse Electric Corporation and with their sales training program. Within a few years he moved to Midland Ross, the owners, at that time, of two well known industry icon products — Steel City and Russell & Stoll. His years with Midland Ross gave him a deep understanding of the electrical industry from specifiers and end users through construction and electrical distribution channels. Pete held assignments in sales, marketing and management.
He also worked for Quazite Underground Enclosures and a few other utility-oriented manufacturers and most recently with Mulberry Metal Products, a USA-made manufacturer, where he served as sales manager.
Pete reminisced in a recent email, “It has been a great ride over the last 45 years. The electrical industry has been good to me over the years. It is a great industry to work in. I recall a number of years ago (more like decades) that I had volunteered to work the AdVenture Conference held in Monterey CA. Randy Goldrick was the Executive Director at that time and NAED was headquartered in Connecticut. I believe it was either 1986 or 1987. That was a fun event. The late Jim Newton and I did a presentation on communicating with the distributor. We had buckets of ping pong balls with the number 5 painted on them. We had talked about how the “extra 5″ became a standard line and dialogue between the distributor and the manufacturer. At the end of the presentation, we literally threw dozens of ping pong balls into the audience to make sure they all had some extra 5’s.”
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