Distributors

Reimagining Efficiency: How AI Is Transforming Order Entry at State Electric Supply

ST. LOUIS — The NAED Digital Center of Excellence (DCoE) is focused on driving industry transformation through digital innovation. Its mission is to provide education and develop solutions using cutting-edge technologies to optimize operational efficiency and improve customer experiences.

Artificial intelligence is often surrounded by hype, but for some electrical distributors, it’s already driving real improvements. This success story highlights how State Electric Supply partnered with Infor to implement an AI-powered Product Recommender—a tool that enhances order entry, improves efficiency, and supports both experienced and new sales reps in making better product recommendations.

In a conversation with John Spoor, owner of State Electric Supply, he shares the journey of implementing AI, overcoming skepticism, and seeing tangible business benefits. The discussion was so insightful that we’re making the full video available for anyone interested in hearing the story directly from John.

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