Revere is proud to introduce a refreshed brand identity that reflects the company’s future-focused direction and long-term vision, as part of its continued evolution within Rexel USA.
By simplifying the name to Revere, the brand becomes cleaner, stronger, and more adaptable for the next chapter of growth. The updated identity reflects Revere’s commitment to aligning its brand with its vision, its team, and the opportunities ahead.
“Revere has always been about trusted service, strong relationships, and delivering value to our customers,” said John Cady, president of Revere and Rexel SVP, Midwest Region President. “This refreshed identity honors that legacy while positioning us for the future. We’re excited about what’s ahead and confident this update will help support our continued growth and success.”
Revere remains deeply rooted in the same trusted service and commitment that customers know today, while standing alongside other respected Rexel USA companies such as Platt, Mayer, and Gexpro. With this refreshed branding, Revere is better positioned to support its customers, team members, and partners as it continues to grow.
The Revere team looks forward to this next chapter and remains focused on building on the company’s strong foundation while embracing the opportunities ahead.
Rexel USA acquired Revere in May of 2026.
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