Rittal Earns Marketing Award for REV Truck

Rittal Systems Canada was delighted to receive one of Electro-Federation Canada’s Marketing Awards in the under $50 million category for the second year in a row.

An experienced and impartial panel of industry judges declared Rittal the winner of the Best Event & Trade Show Display Award, sponsored by Electrical Line, for the mobile Rittal Expo Vehicle (REV). The REV is a mobile showroom of Rittal innovations: enclosures, climate control, power distribution, software and systems, and IT infrastructure. View the REV video.

The Rittal Expo Vehicle was a brain-child of Rittal Canada. Prior to the REV Truck, Rittal was challenged with showcasing its market-leading solutions at various locations across Canada due to the difficulty in transporting this heavy equipment and aesthetically displaying it at industry events. Rittal Canada researched, analyzed the market, and over several months, developed the concept for the REV, which would become a mobile showcase of the latest and greatest solutions that Rittal had to offer.

Says Tim Rourke, President, Rittal Systems Ltd., “It’s been said that seeing is believing. But in this case, a Rittal Expo Vehicle (REV) is so much more. The REV is a mobile showroom home to an eye-opening spectrum of Rittal products for our audience to explore. It’s an opportunity to experience Rittal quality and innovation firsthand by opening, closing, and examining what Rittal has to offer. From enclosures to the latest in climate control, power distribution, software and systems, and IT infrastructure, our customers can discover that there’s more than meets the eye when it comes to Rittal.”

For more information about booking a personal Rittal REV visit, click here.

Electro-Federation Canada‘s annual Marketing Awards program is designed to recognize Electro-Federation Canada (EFC) member organizations, representing electrical manufacturers, distributors. and agents who demonstrate marketing excellence and innovation within the Canadian electrical industry.

Electro-Federation Canada honored the 2018 award recipients of its 5th annual marketing awards program at the EFC Future Forum event. This prestigious award program recognizes the best overall marketing campaigns that achieve program objectives by using comprehensive marketing strategies. Entries are evaluated based on whether the campaign meets its objectives and whether best practices have been demonstrated.

This EFC award is a great testament of Rittal’s commitment to the industry through continuous product innovation and excellent customer service.

Pic Caption: John Jefkins, VP, Member Engagement & Corporate Partnerships, Electro-Federation Canada presents the award to Sandra Abuwalla, Marketing – Rittal, and Tim Rourke, President, Rittal Systems. (Award sponsored by Electrical Line Magazine)

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