VERONA, Pa.—Robroy Industries, a manufacturer of electrical products, announced the launch of its new look this month. The launch includes an updated logo, a new website and a set of core values which the company embraces.
Robroy Industries was founded as Enameled Metals Company in 1905 by Peter McIlroy, a native of Scotland who began his career working at a steel mill in Pennsylvania. Throughout the years, Robroy has developed a rich history through four generations of leadership by the McIlroy family. The company’s progression in growth is reflected in the updated branding.
The new logo utilizes the traditional knight head and shield which ties to the Scottish heritage of the McIlroy family and the original logo. The font of the logo has been altered to reflect a more modern appearance as well as the addition of a tagline “Leading the Way.” This is the largest visual change in the logo since 1967, when Robroy Industries changed their name from the previous company name, Pittsburgh Standard Conduit, after relocating their conduit business to Gilmer, Texas.
“Our new logo better communicates what Robroy Industries stands for today,” said Robroy Industries CEO Rob McIlroy. “We like to say, ‘We are the youngest old company you’ll ever meet.’ With a proven past and a vibrant outlook, we have charted our own unique path and are ‘Leading the Way’ within our market segment.”
Robroy Industries’ new branding further enables the company to stand out as a trusted manufacturer, dedicated to producing quality electrical products within a niche market. The company is committed to providing end users with innovative and superior products which deliver solutions.
“We’ve developed our infrastructure and built up the resources needed to support ongoing growth,” states Robroy Industries Chairman of the Board Jeff McIlroy. “Today, we balance our past experience with the innovative needs of the future. Our commitment is learn from the past, plan for the future, live for today.”
Along with growth and innovation success, Robroy Industries also launched a set of core values which focuses on the people side of the business. The core values include achievement, balance and appreciation.
“These values define the way we interact with our clients, our partners and each other.” states Rob McIlroy. “We know that the success of our company depends on the unity of purpose and principle, providing the framework which guides our employees as they represent Robroy Industries and serves as a guarantee of quality which our clients can trust unreservedly.”
In addition to the updated logo and core values, Robroy Industries also launched a new website. The upgraded website features a clean layout, improved functionality and a responsive design which responds to a user’s screen size and orientation. This enhances the user experience regardless of what device they are operating. The new website also features the company’s extensive history, company news, division information and a section dedicated to giving back to the communities in which they operate.
Robroy Industries’ website will be updated on a regular basis with news of product launches, business activity, corporate milestones and events. Visitors are encouraged to explore the website, view the logo and learn more about the Robroy corporate values at www.robroy.com.