Highlighting the benefits of your products will help your customers understand the value in their purchases. Sales expert Mark Jewell explains why sometimes you have to dig deeper than just product qualities and get to the real beneficial end for each product line you carry.
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Greg Ehrich, LC is the former President of the National Association of Innovative Lighting Distributors (NAILD) and owner of Premier Lighting, a progressive lighting distributorship.
Mark Jewell is the President and Co-Founder of Selling Energy. He is a subject matter expert, coach, speaker, and best-selling author focused on overcoming barriers to implementing projects.
The Get A Grip Sales Synopsis is sponsored by TCP.
If you want to watch more Get A Grip On Lighting podcasts, you can go to www.getagriponlighting.com.
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