Judging for tED magazine’s 2021 Best of the Best Marketing Awards Competition took place in late April. Over the course of a week, our four judges weighed the entries submitted for the contest’s 11 categories. Ultimately, 42 entries were determined winners, with two companies—OneSource Distributors and ABB Electrification—taking home the honor of Best of the Best Overall Distributor and Best of the Best Overall Supplier, respectively.
Schaedler Yesco Distribution was named the winner in both the Integrated Promotional Campaign and Video categories for a distributor with $101M-$400M worth of revenue.
Schaedler’s ModCenter Campaign was a successful initiative in educating customers during the challenges of virtual selling and included collateral, a 3D mailer/presentation piece, a video, a web landing page, an email template for sales use, and social media posts.
To further share information about the ModCenter, Schaedler knew it was critical to develop tools that explained its value—its business proposition, not the technical workings of the machine—to the sales teams and customers. Using custom animation, graphics, and video, a clear, concise, and professional tool was created that explains the service’s benefits and savings.
Since tED could not honor Schaedler Yesco in person this year, we asked them to send us a video of their acceptance of the award. Be sure to check out interviews with more winners in the August digital edition of tED magazine.Tagged with award, Best of the Best, Schaedler Yesco