Sonepar Aligns Midwest Operations Under Echo Brand

CHARLESTON, S.C. – Sonepar has announced another transformative move to create a single platform across the Midwest. It is combining Echo Electric, Springfield Electric, Richards Electric, Pepco, and Holt, which together will go to market under a bold new Echo brand. The newly formed Echo Electric will represent over $1.2 billion in sales with 1,300 associates covering over 500,000 square miles across Illinois, Indiana, Iowa, Kansas, Kentucky, Missouri, Ohio, Nebraska, and southern South Dakota. Echo will be Sonepar’s sixth U.S. operation with greater than $1 billion in annual sales. This exciting move will result in joint strength across the Midwest allowing for the best customer service and incredible opportunities for Sonepar associates.

Rob Taylor, President Sonepar Americas, said:

Our current successful operations in the Midwest will combine to leverage a collective 400 years of experience and know-how to support our customers and suppliers. By connecting the distribution networks and resources, Echo can offer customers expanded inventory, more specialized expertise, and greater service capabilities. Most exciting are the resources that will be available to all associates to grow and achieve career aspirations.

The new Echo organization will be led by Chris Scarbrough, Springfield Electric’s president for the last ten years.

Chris Scarbrough, President Echo Electric, shared:

An ‘echo’ is a lasting impression. The new Echo brand will be representative of a top-notch experience for customers across the Midwest and a long tradition of excellence carried forward by our associates. We’re building on the legacies of these five companies by bringing them together with one vision, one culture, one strategy, and one brand. I look forward to our associates reaching new heights together. This move solidifies Sonepar as the distributor of choice across the Midwest; the future of Echo will show continued success.