Soraa Hires Todd Antes as Senior Vice President of Marketing

FREMONT, Calif.—Lighting manufacturer Soraa has appointed marketing veteran Todd Antes to the role of Senior Vice President of Marketing. Antes will report directly to CEO Jeff Parker and work closely with the sales and product development teams.

“Todd brings extensive marketing experience to Soraa and will play a key role in driving the company’s next phase of growth into full spectrum, smart and connected lighting,” said Jeffrey Parker, CEO of Soraa.

Most recently, Antes was Vice President at Qualcomm, where he was responsible for the strategy, product roadmap and go-to-market activities for the company’s Networking, and Connected Home/Office/IoT products. Prior to Qualcomm, Antes was the Vice President of Marketing at Atheros Communications, which grew to become the world’s largest supplier of Wi-Fi technology and chipsets prior to its acquisition by Qualcomm in 2011. Additionally, he has held several executive marketing leadership positions at small startups through large, public technology companies–including Philips and AirPrime (acquired by Sierra Wireless).

“I’m excited to join Soraa and have the chance to work with such a brilliant team and technologies,” said Antes. “I look forward to applying my marketing experiences in IoT and connected products to help the company deliver truly innovative LED lighting to more customers around the world.”


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