Specialty Lighting Industries Announces New Organizational Appointments

Specialty Lighting Industries Announces New Organizational Appointments

Ocean, NJ –  Specialty Lighting Industries, Inc. proudly announces the recent appointment of three lighting industry veterans to its marketing, sales, and strategic/product development team:

A lighting engineer who helped develop the first LED tail lamp for the automobile industry nearly two decades ago, Ron Steen has been appointed to the position of Vice President of Business and Product Development for SLI.  Prior to joining SLI, Steen supported the field of general lighting as Director of Product Management for SSL Systems and Drivers at Philips Lighting Electronics and subsequently served as Vice President of Business Development, Americas for Xicato from 2007-2014.  A graduate of Western Michigan University, Steen brings extensive expertise in LED innovation and system integration to his role at SLI and will be responsible for SLI’s product line rationalization, new product development, worldwide channel development, and product positioning.


With nearly 15 years of lighting industry experience, Lyle Perkins has been appointed to the position of National Sales and Marketing Manager for SLI, where he will be responsible for the company’s inside and agency sales force, sales strategy, and asset management.  Prior to his role at SLI, Perkins served as International Key Account Manager at Philips Lighting Electronics, where he was responsible for the company’s largest OEM and Distributor customers, and subsequently held the position of Regional Sales Manager at Xicato.  A graduate of Loyola University, Perkins brings extensive expertise in sales strategy, account planning, and growth management to his new role at SLI.


Chris Reed has been appointed to the position of Director of Product Innovation for SLI, where he will be responsible for helping to increase the market accessibility of SLI’s renowned line of specialty architectural fixtures as well as innovating new fixture platforms.  A Six Sigma specialist and graduate of the University of California at Santa Barbara, Reed served as Integrative Process Team Leader at Raytheon from 2001-2007 and was a Senior Applications Engineer and Strategic Partners Manager at Xicato from 2007-2014.


“We’re delighted to welcome these knowledgeable, seasoned, and highly-regarded lighting professionals to our SLI family and are confident that Ron, Lyle, and Chris will bring the best of their industry experience to our unique product line and market approach,” said Ben Salomon, founder and president of the over 20-year-old architectural lighting firm.  “We’re excited for their support in helping to launch the next phase of our company’s growth and evolution and look forward to an even greater degree of collaboration with our valued industry partners as we bring a new level of innovation and integration to the process of lighting fixture design and application.”

About Specialty Lighting Industries, Inc.
Based in Ocean, NJ, Specialty Lighting Industries is a leading manufacturer of high-end lighting solutions providing a full line of standard and custom downlights, accent lights, linear lights, and even picture lighting. For more information on SLI’s full line of products and services, contact Specialty Lighting Industries at (732) 517-0800 or visit  

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