By Scott Costa, Publisher, tED magazine
As we head into the second half of 2016, we are ready to make some small changes to our tedmag.com newsletter that many of you already receive.
One of the two goals we have for www.tedmag.com is to provide you with an “Exclusive Feature” every day. By definition, they are “exclusive” because we come up with the story ideas on our own, assign them to our team of writers, and the only place you can find these stories is on our website. They are “features” because they dig deeper into the issues that impact the supply chain the most, from e-commerce to Amazon Business to the price of copper to hiring and managing millennials to the need for innovation to mergers and acquisitions to a wide variety of other issues that need to be explored further. While we provide similar stories each month in tED magazine, we feel we need to continuously write about these topics and provide them for you as they are developing.
The other goal is to make sure you are getting today’s news “today.” Not tomorrow or whenever we feel we have enough time to get to it. Over the past nearly 4 years, we have worked extremely hard to reach out to our NAED member companies to make sure they are letting us know when something significant is happening. That work has allowed us to report on earnings reports and management changes the day they happen. tED magazine and tedmag.com encourages all of you to send us your press releases (firstname.lastname@example.org) so we can continue to provide this to our readers.
When you couple these goals together, we realized that we needed to make certain that our newsletters really created an accurate reflection of our brand. Starting today, we are now calling our newsletters “tED magazine Daily News”. Because that’s exactly what it is. You will see today’s “Exclusive Feature” at the top. Right below that will be “Today’s News,” which is filled with events that are happening today. And, thanks to our subscription to the Associated Press, we will continue to provide you with the “10 Things To Know Today” on the newsletter.
The look itself will change slightly, with a wider column for the news so you can see it better on all devices, and a more prominent area at the bottom of the newsletter so you can learn more about upcoming NAED Conferences, Bootcamps, Forums, and events.
If you are currently receiving the newsletter, you don’t have to do anything to keep finding it in your email inbox. If you would like to subscribe to the newsletter, which by the way is still free, you can follow this link to sign up. As is always the case with tED magazine, we do not provide your email address to any outside marketing companies. You are signing up to receive a newsletter, and that is all you will be receiving as a result.
We would also like your feedback, so feel free to let me know what you think of the new “tED magazine Daily News” by contacting me at email@example.com or calling me at 314-812-5311.
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