As part of the tED magazine video series, Gerry O’Brion, Founder of “What Big Brands Know,” sat down with tED magazine Publisher Scott Costa to talk about a variety of topics related to branding.
In his first video, O’Brion outlined what goes into making a brand, a brand.
In this video, O’Brion talks about the importance of consistency from the CEO to the people on the front lines.
Watch for more videos on data, branding, innovation, and B2B e-commerce at www.tedmag.com.
You can contact Gerry O’Brion at Gerry@whatbigbrandsknow.com.
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