tEDmag Video Series: The Amazon Effect

As part of the tED magazine video series, Denise Keating, President at DATAgility, sat down with tED magazine Publisher Scott Costa to talk about a variety of topics related to website data.

In this video, Keating discusses “The Amazon Effect” on the need for strong data.

Other videos with Denise Keating in the tED magazine video series include:

The importance of good, quality content
A warning about what will happen if you don’t have the data customers want
The importance of online data before and after the sale
Keating’s personal story about not having enough data to make buying decisions

You can check out videos on data, innovation, e-commerce and branding in the tED magazine video series at

And you can contact Denise at


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