tEDmag Video Series: The Importance of Marketing

As part of the tED magazine video series, Gerry O'Brion, Founder of “What Big Brands Know”, sat down with tED magazine Publisher Scott Costa to talk about a variety of topics related to branding.

In his first video, O'Brion talked about how to create the experiences that will in turn become your brand.

In his second video, O'Brion discussed the importance of consistency from the CEO to the people on the front lines.

In this video, O'Brion explains why the foundation of your company comes from the marketing department.



Watch for more videos on data, branding, innovation, and B2B e-commerce at

You can contact Gerry O'Brion at

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