tEDmag Video Series: What Is a Brand?

As part of the tED magazine video series, Gerry O'Brion, Founder of “What Big Brands Know,”sat down with tED magazine Publisher Scott Costa to talk about a variety of topics related to branding.

In this video, O'Brion talks about how to create the experiences that will in turn become your brand.



Watch for more videos on data, branding, innovation, and B2B e-commerce at

You can contact Gerry O'Brion at


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