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Top 20 Stories of 2013: #13 Southwire Introduces Electrician’s Tools

Every weekday in December, tED magazine is counting down the Top 20 Stories of 2013. Below, the #13 story of 2013, originally posted on July 18, 2013.

CARROLLTON, Ga. – As an enhancement to its robust line of innovative wire and cable products and solutions, Southwire has introduced Southwire™ Electrician’s Tools, a comprehensive line of hand tools, testers and meters.

Long known as a powerful brand in the wire and cable industry and for “real change” that empowers electrical contractors and installers, Southwire is now expanding its product line, unveiling Southwire™ Electrician’s Tools. Southwire has eagerly entered into the tools marketplace, unveiling an impressive suite of tool products.  The tools are manufactured with top-quality materials to ensure superior performance and durability throughout the lifecycle of the tool, and include added features to help enhance user productivity – all backed up with strong warranties.

“This is an extension of the work that we do every day at Southwire, being a solutions-based company, with a focus on the electrical contractor and the electrician,” said Brandon Moss, vice president of Southwire’s Tools & Accessories. “We’ve got a premium tool that’s been field-tested and is going to exceed the performance requirements of anybody that tries the tools and test equipment. We’re proud of the products that we’re bringing to the market, and I think that they’re worthy of the Southwire name and what people have come to expect when they see ‘Southwire’ on a product.”

Southwire’s Electrician’s Tools will be available in retail outlets, electrical wholesale and tools supply houses nationwide, allowing easy access for professional contractors.  The collection consists of a full line of professional grade hand tools that includes pliers, strippers, and screw drivers, as well as a wide array of electrical meters and testers.

“We listen to the wants and needs of contractors and we work to offer real solutions that positively impact the job they do every day,” said Moss. “Adding Electrician’s Tools to the existing line of Maxis™ Contractor Equipment completes the product portfolio.  We now offer solutions on both ends of the spectrum, from contractor equipment to electrician’s tools and a whole range of other categories in between.”

Contractors and electricians who use Southwire products and services have come to know Southwire for its premium quality products, innovation, and performance reliability that deliver value.  They know that Southwire is in it for the long haul, and will continue to listen to their concerns and support their needs for years to come.

“Southwire has provided high quality electrical wire and cable for over six decades.  We’re proud to now tie our name to a line of durable and cutting-edge tools for the electrical industry,” states Norman Adkins, EVP Southwire, president Southwire’s Electrical Division.  “Our launch advertising campaign states, our tools are ‘Built for Strength.  Built for Reliability.  Built for Work.’  We think users will agree.”


Read the rest of the Top 20 list here:

#20 Crescent Electric Acquires Lake Electric Supply – March 5, 2013
#19 Reports: Copper Delivery Prices Soar – May 31, 2013
#18 Blog: WESCO Outlook – August 13, 2013
#17 Graybar achieves near-record profitability in 2012 – March 15, 2013
#16 Blog: Wesco’s Strategies For Growth – November 13, 2013
#15 Blog: Siemens shareholders approve Osram spin off – January 25, 2013
#14 Blog: Acquisitions fueled distributors’ growth in 2012 – March 4, 2013
#13 Southwire Introduces Electrician’s Tools – July 18, 2013
#12 Southwire Announces Organizational Changes – January 22, 2013
#11 2013 tED Magazine Best Of The Best Awards – August 7, 2013
#10 Blog: Amazon, Google Supply Update – August 30, 2013
#9  WSJ: Copper supply concerns – April 15, 2013
#8  Huge copper theft bust in Arizona valued at $10 million – May 6, 2013
#7  NAW speaker predicts strong economy, copper inflation for 2013 – January 30, 2013
#6  Leff Electric Acquired by AMP Electric  – October 2, 2013
#5  Southwire to roll out new cable pull technology  – March 12, 2013
#4  Super Bowl blackout traced to preventive equipment  – February 8, 2013
#3  tED magazine 2013 30 Under 35 List  – June 4, 2013
#2  Eaton executive outlines company’s future with Cooper  – January 8, 2013


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