ZEUS Battery Introduces “All About U” Campaign
BLOOMINGDALE, Ill., September 29, 2014 — ZEUS Battery Products announces its latest brand messaging campaign, All About U. Fresh from its appearance at Mohegan Magix VI, the annual electrical trade show presented by Rexel at the Mohegan Sun Casino in Uncasville, Conn., ZEUS Battery is renewing its commitment to its various communities of users. All About U represents the company’s ongoing efforts to support such causes as National Tradesman Day, environmental conservation, higher education, and lung cancer cancer awareness. The spelling of “U” draws upon the ZEUS logotype, which brandishes a powerful lightning bolt at the center of the letter U.
National Sales Manager Noel Frumkin elaborated after last week’s event by saying “All About U is more than clever word play. During the past week, we connected with everyone, from electrical contractors, to high school students interested in ZEUS Battery Products. Our commitment extends beyond customer service and purchase orders.”
In fact, ZEUS representatives personally greeted upwards of 100 electrical contractors last week from such states as Connecticut, New Hampshire, Pennsylvania, New York, and Maryland. Additionally, ZEUS Battery shared messages of support via social media with electrical trade workers in honor of National Tradesman Day. Among the company’s posts was the tED Magazine article titled “Contractor Talks Distributor Relationships.” ZEUS Battery’s contributions to higher education most recently reached San Jose, Calif., where it donated product to Oak Grove High School students for a class project discussing contemporary references to Greek mythology in marketing practices.
Zeus Battery Products is a privately held manufacturer founded in 2001 as a single-source provider of stock and custom batteries, chargers, and accessories. With a history of meeting consumer and corporate needs for convenient and trusted power product options, the company provides nationwide customer service for its own brand of ZEUS products and is an approved supplier of Fortune 500 brands. Visit www.ZeusBatteryProducts.com, connect with us @ZeusBattery, and find us on Facebook, LinkedIn, and Instagram.
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