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United Electric Supply Names New Regional SVP of Sales

WILMINGTON, Del. – United Electric Supply (United) announces Greg Sundberg as Regional Senior Vice President of Sales, further supporting the company’s continued focus on strategic alignment and commercial growth.

In this expanded leadership role, Sundberg will provide strategic commercial insights to support United’s evolving sales strategy. He will also lead the coordination and deployment of multi-regional initiatives in close collaboration with company sales leaders, ensuring strong execution of United’s dynamic and unified commercial vision.

“Greg’s leadership will be instrumental in advancing our efforts to unify and enhance our sales strategy across all regions,” said Tony Buonocore, President, United Electric Supply. “His experience and strategic perspective will further strengthen our ability to deliver consistent value to our customers and support sustained long-term growth.”

Sundberg brings over 20 years of industry experience and a proven track record of leading collaborative, results-oriented teams. This leadership transition demonstrates United’s commitment to fostering a culture of innovation, operational excellence, and a strategic alignment across regions.

“Greg’s proven dedication and strategic abilities align well with the demands of this role,” said George Vorwick, CEO, United Electric Supply. “His deep understanding of our customers, markets, and teams makes him uniquely positioned to help lead United into its next phase of growth. Greg exemplifies the values and vision that define our company.”

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