NASHVILLE, Tenn. — Universal Lighting Technologies, Inc., a member of the Panasonic Group, received two awards for marketing efforts in Canada from a major industry association.
Electro-Federation Canada (EFC) recognized Universal Lighting Technologies in its annual EFC Marketing Awards for two categories:
For Merchandising and Display: Universal’s “Driver On” initiative to educate installers and distributors about easy-to-use LED Driver replacement tools; and
For Click and Order e-commerce: Universal’s QuikCross mobile web app for technicians looking for LED driver replacement.
“At our core, Universal Lighting Technologies is laser focused on designing market-leading commercial lighting products, but even the best products need a strong education effort to help your partners find them and use them successfully,” said Susan Phillips, Universal’s director of marketing. “As Universal continues to expand our EVERLINE LED offerings, we’ve committed our team to developing top-flight initiatives to support these products in the field and we could not be more proud to be recognized by a great industry partner like Electro-Federation Canada for this effort.”
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