VIDEO: Jim Pancero on Selling Services – Charging the Tourists

At the NAED Eastern Region Conference, Jim Pancero headlined a session entitled “Selling Services to Increase Your Competitive Advantage…and Maybe Even Your Profitability.” Below, the fourth of five videos of his presentation. Click the links below the video to watch the other segments.

Jim Pancero talks about charging the tourists. If you have to charge for value added services, one of the ways to do that is a strategy called “charging the tourists”. Jim Pancero talks about how airlines takes care of its repeat customers, but charges the infrequent travelers for the value added services.

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