VIDEO: Jim Pancero on Selling Services – Quality

At the NAED Eastern Region Conference, Jim Pancero headlined a session entitled “Selling Services to Increase Your Competitive Advantage…and Maybe Even Your Profitability.” Below, the first of five videos of his presentation. Click the links below the video to watch the following segments.

Jim Pancero talks about selling the wrong thing — quality. Everyone who buys something expects a quality product, no matter how small the item may be. The real value added service goes way beyond just selling quality.

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