CHICAGO, Ill. — Electrical distributor and services provider, Viking Electric announced that it will conduct business in Chicago under the Sunrise Electric name and brand.
This announcement comes on the heels of Sonepar USA’s announcement in October 2023 that its U.S. subsidiary, Viking Electric, signed an agreement to acquire Sunrise Electric in Addison, Illinois. The decision to operate under the Sunrise Electric name is based on Sunrise Electric’s 38-year history as a well-established, trusted and top electrical supply company in the Chicago area. Since 1986, Sunrise Electric has been known for providing superior customer service and supporting the daily needs of electrical contractors with a project focus on switchgear.
Don Chriske will lead the company’s combined Chicagoland sales team. Don is a former owner of Sunrise Electric and has more than 30 years of experience and relationships in the Chicago market. “Sunrise Electric has always been dedicated to providing unmatched customer service and support,” Chriske said. “Our combined team will continue to deliver maximum efficiency and reliability, giving our customers confidence in knowing that our experts are always available to provide critical help fast.”
Jeff Byrd will lead the combined operations team. Jeff is a veteran at Sunrise Electric and brings many years of warehouse and supply chain experience to the team. “I’m excited to leverage the combined experience and talents of all Chicago operations associates,” Byrd said. “It’s a great opportunity to merge the combined talents of both businesses to ensure that our customers continue to receive exactly what they need to be successful.”
In addition to the resources available to Sunrise Electric customers, Chicago customers will receive the benefits of Viking Electric’s large-scale infrastructure as well as additional services, digital solutions, and access to Specialists.
“Sunrise Electric will rely on Viking Electric’s well-established corporate resources and large-scale infrastructure to support the long-term growth of the combined company,” Viking Electric President Stacy Stanslaski said. “The combined team will go to market under the Sunrise Electric name with best practices from each organization, respecting the unique elements of the Chicago market.”
Online shopping will be available to Chicago area customers on the existing Viking Electric website at www.vikingelectric.com and the company will operate out of the existing Viking Electric building on 880 S. Rohlwing Road in Addison, Illinois. The company’s Fulton and Addison, Ill. locations will retain their existing hours of operation, and the Addison location will now be delivering materials on Saturday mornings from 7:00 AM – 11:30 AM.
Tagged with Sonepar, Viking