2018 30 Under 35 Profile: Jeremy Avery


Jeremy Avery, 35

Jeremy Avery
Branch Manager; NorthEast Electrical Distributors


You could say that Jeremy Avery started “working” in electrical-related warehouses when he was ten years old.

His father is a veteran of electrical distribution, Jeremy explained, and as a child has fond memories of going to a warehouse on the occasional Saturday.

“From when I was very young, he’d have me with him, visiting a warehouse on Saturday. So I was exposed to it at a young age,” he said.

Fast forward to 2005 and Jeremy’s father was then working for NorthEast Electrical Distributors.

“I was working for a different company and a position opened here in Hartford. He asked me if I was interested in it and I gave it a shot” Jeremy explained.

Thus began a steady rise through NorthEast, starting in the warehouse and then moving on to counter sales, inside sales and outside sales before being promoted to his current title, branch manager at the Hartford, Conn., branch.

Jeremy looks back and explained that he learned the most, especially about customer relationships and the products being sold, from his time spent in inside and, later, outside sales.

“Building customer relationships was one of the biggest paths to success,” he said. “I know that in inside sales and outside sales, you never stop learning. And then in management, it’s the same thing. As we grow we get one thing accomplished, then two more come in!”

Jeremy’s Hartford warehouse has a variety of customers but for the most part, he explained, they sell to and work with commercial contractors.

“More than half our business is selling larger lighting and switchgear packages, say for high rise multi-tenant buildings or schools—larger commercial jobs that are either privately or publicly funded,” he explained. “The larger customers that we’ve built the good relationships with are our core foundation guys. They support us and we support them.”

A key part of NorthEast Electrical’s success is building and sustaining those strong relationships with manufacturers and vendors, he said.

“We have vendors come in and we do new product training. We do customer counter days and try to be the first distributor to show them the new products,” Jeremy explained. “So maybe they’ll think of us when they need to purchase them or have questions on them. We are also building strong relationships with our vendor reps specifically in lighting. It’s kind of like an extension to our own sales team. Building that relationship helps both companies to have the ability to grow.”

Sales at the NorthEast Electrical’s Hartford warehouse have grown over the past three years from about $17 million annually to a projected $26 million for 2019, Jeremy said, while praising the eight- to 10-person staff he oversees.

Jeremy and his wife, Nicole, have two children: Olivia (9) and Gavin (5).

The children’s’ hobbies are the parents’ hobbies these days, with Olivia participating in basketball and softball while Gavin plays soccer and t-ball.

“We also like to get out on Highland Lake, here in Connecticut,” Jeremy said. “The kids are getting into water skiing and tubing and water sports in general.”


Q. What advice do you have for other young professionals in the electrical industry?

A. If you work hard, especially if you’re a younger age, the opportunities within the industry for a career are almost endless and you’ll have many choices of positions and directions to take that in.

Just the wording—“electrical”—and what comes to mind is the electricity that flows through the power lines to your house. But it’s really not that. It’s electrical product that is distributed to customers. So it’s a B2B business.

We are not physically in the field with contractors, perhaps, but we’re still touching the same product. Most of the time you’re not going to physically put it together yourself, but you’re going to have to know how it goes together or comes apart.


Q. You and many in the electrical industry seem genuinely enthusiastic about your work and about the industry overall? Why do you think that is?

A. For me personally, as you build the relationships with the customers, some of them become friends of yours. Their business becomes as important to you as it is to them. So you can really help them in many different ways.

When you’re servicing them it almost can become personal to you to do a good job. If they’re there doing a job tomorrow at somebody’s business—and you send the wrong product or provide low-quality service or whatever it may be—they could lose a customer over that. So for that one customer, something like that could be the difference between success or failure.


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Joe Nowlan  is a Boston-based freelance writer/editor and author. He can be reached at

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