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2020 Best of the Best Winners: Integrated Promotional Campaign

Recognizing Marketing’s Finest

FIFTY INDIVIDUAL MARKETING EFFORTS EARN AWARDS IN OUR 2020 CONTEST

Judging for tED magazine’s 2020 Best of the Best Marketing Awards Competition took place in late April and, for the first time in the competition’s history, over Zoom. Over the course of a week, our four judges weighed the entries submitted for the contest’s 11 categories. Ultimately, 50 entries were determined winners, with two companies—OneSource Distributors and Intermatic—taking home the honor of Best of the Best Overall Distributor and Best of the Best Overall Supplier, respectively. Here we present all of this year’s winning submissions, highlighting a different category each week.

INTEGRATED PROMOTIONAL CAMPAIGN /

Distributor Less Than $100M
Standard Electric Supply Co.
100-Year Anniversary

Targeting existing customers, prospects, and supplier partners, Standard Electric Supply Co. was looking to celebrate its 100th year in business. The tagline “100
Years of Setting the Standard” was created, as were giveaways (including polos, T-shirts, and a commemorative calendar) and digital materials (including invitations, social media posts, and blogs). In addition, “100-Year”
receptions were held and a donation of $25,000 was made to Feeding America.

FROM THE JUDGES: “I like how they created three videos: one for employees, one for suppliers, and one that was company history. It was smart not to mix messages.”

 

Distributor $101M to $400M
Van Meter Inc.
The Future is Collaborative

After establishing a partnerships with a manufacturer of collaborative robots (cobots), Van Meter Inc. decided to offer a hands-on training session where customers would be invited to an event to learn about the manufacturer and its cobot offering while gaining hands-on experience with the cobots. The campaign, which targeted industrial manufacturers and computer numerical control shops in
the Omaha, Neb., market, included social media posts, paid ads on social media, an event flyer and direct mailer, an email campaign, and a website landing page.

FROM THE JUDGES: “Cohesive, well-executed campaign with a clear goal and highly targeted audience.”

 

Distributor $401M to $700M
OneSource Distributors
EV Charging Solutions

Recognizing the opportunity that EV charging installation could bring to it, OneSource Distributors wanted to position itself as a leader in the space, align with key partners, and provide tools for the sales team and training for its customers. To this end, the marketing team created an animated and live-action video that promotes the market opportunity for customers as well as the case for working with OneSource, a landing page, a pop-up campaign targeting website users, literature downloadable as a PDF, a rebate reference guide, and training offerings.

FROM THE JUDGES: “This had impressive results with a consistent look and feel across all elements.”

 

Supplier Less Than $250M
Intermatic
NightFox Electronic Photocontrols

Through a mix of internal messaging, sales collateral, and direct-to-customer marketing, the Intermatic team set out to change the conversation about the value of LED-compatible electronic photocontrols. After workshopping its value messaging internally, they worked with marketers, product managers, and sales reps to distill the key takeaways and then used these succinct value messages to create a variety of sales tools, including a one-sheet leave behind and an engaging educational video.

FROM THE JUDGES: “I loved this! The campaign was clever and grabbed my attention. The video is very creative and edgy.”

 

Supplier More Than $250M
Legrand North America
Power Up with the Solar Charging Kit

With the launch of its newest, most innovative outdoor power solution, Legrand created marketing materials to support the launch with sales reps and target customers. Materials included a landing page to generate awareness, educate, and collect leads; three videos to provide installation tips for the contractor audience and provide distributor sales support; a brochure; and an FAQ page. The product was promoted through paid social campaigns on LinkedIn, an online webinar, a two-page advertorial spread in Buildings Magazine, and a series of emails.

FROM THE JUDGES: “Easy to understand, comprehensive, and solved a need with a niche product.”

 

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