$2 billion.
Let’s spell that out.
Two. Billion. Dollars.
That’s the impact of poor data quality on our supply chain alone.
NAED’s first-ever “Journey Map of Product Data” research shows while product data is critical for both manufacturers and distributors, it rarely gets the attention, prioritization, or investment it deserves as the “fuel for the e-commerce/omni-channel engine”. The research found nine friction points that slow down or prevent product data creation, and the number of full-time employees distributors need for product data improvement.
Researchers interviewed people from 42 different companies, manufacturers and distributors, to complete this study. The report includes “5 Steps to Start” the product data improvement process and accelerate mobilization.
You can download your free copy of the 33-page report by clicking here.
During the General Session at the NAED Western Region Conference, NAED President and CEO Tom Naber explained more about the “Journey Map of Product Data” and the impact it has on our distributors and manufacturers.
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