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Amerlux expands vice president roles to include marketing, product management, customer service

Increasing his range of key responsibilities for the company, Amerlux has announced the expansion of Bill Plageman’s responsibilities to include vice president of marketing, product development and customer service

“As our firm continues to grow exponentially, Bill has done an excellent job in his management roles overseeing our highly valued marketing and product development departments,” explained Chuck Campagna, Amerlux CEO/president. “Our customers and specifiers will continue to reap the benefits of his industry expertise and depth of knowledge as he heads-up our customer service team.”

In his latest role, Plageman will oversee a team of nearly a dozen customer service representatives that work very closely with the production, quotations and purchasing departments.  He will streamline the customer service department to specialize in national accounts and commercial accounts, while implementing new policies and procedures to help customers and specifiers process their orders more quickly, accurately and efficiently.

Plageman will continue to oversee product management while Senior Project Manager J.R. Krauza manages the day-to-day operations of the product development department.

Plageman will also continue to manage the marketing department while Jeff Zaro oversees digital marketing content including the new website design, emarketing and mobile applications. Graphic Designer Chrissy Dagnall will manage the design and production of all print materials including catalogs and magazine advertising.

“Bill’s vast and diverse skill set continues to raise his star within our customer and corporate communities,” continued Campagna. “His leadership has helped nurture our younger executives and drive fellow employees to become the best that they can be.”

During his tenure with Amerlux, Plageman served for five years as vice president of specification sales while building a sales team to work with high-profile architectural, engineering and lighting design firms. Since that time, he has overseen the marketing and product development departments building the Amerlux brand and growing the product line with many new LED solutions.

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