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Border States Electric Names David Held Marketing Services Manager

FARGO, N.D.—David Held has been promoted to Marketing Services Manager at Border States Electric (BSE). Held has more than 16 years in marketing and strategic planning.

Held began his career at BSE in August 2012 as the Digital Strategy Manager. His new responsibilities include managing the company’s creative and catalog teams while continuing to lead digital channel development. Held has an extensive background of integrating the voice of the customer into marketing and sales organizations.

Held, his wife Theresa, and their two children, live in Fargo, N.D.

BSE supplies products and services to construction, industrial and utility customers. The 100 percent employee-owned company is one of the largest electrical distributors in the U.S. Border States has over 1,500 employees and 55 branches in 13 states. Corporate headquarters are located in Fargo, N.D.

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