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Border States Names Geoff Murphy VP of Vendor Relations

Geoff Murphy

FARGO, N.D. — Geoff Murphy has been named Vice President of Vendor Relations at Border States Electric (BSE). Murphy will lead strategic vendor relationships as primary contact to ensure growth and profitability initiatives are executed consistently across our three core markets – Construction, Industrial, and Utility. He also is responsible for our Affiliated Distributor (AD) relationship and the associated strategies that benefit our valued vendors and customers.

Murphy has more than 20 years senior level experience in the electrical, lighting and data-com industry. He served at Philips Lighting as Director of Distributor Sales in 2012, managing the AD and Imark relationships, and served on the NAED CAP Council during that time. In 2015, Murphy was named President/CEO of Auburn Armature Incorporated (AAI) in Western New York. While at AAI, he led the reorganization initiatives, due diligence process, and ultimate sale of the entity.

Murphy is a graduate of the University of Connecticut with a degree in communications. He also holds certificates in strategic finance from Harvard Business School of Executive Education and sales management strategies from the University of Michigan Business School. He currently resides in Rochester, New York.

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