MT. PROSPECT, Ill — Robert Bosch Tool Corporation (Bosch) has named Chicago-based Tech Image as its public relations agency of record.
“Tech Image brings us a unique digital and creative perspective that will help us tell the Bosch story more effectively. The agency leverages digital public relations best practices that will expand and engage our audiences across traditional and new media channels. Tech Image’s pioneering and metrics-driven approach to public relations aligns well with our goals to expand the reach of the Bosch power tool brand to both professional tradespeople and consumers across North America,” said Steve Wilcox, brand manager, Robert Bosch Tool Corporation.
“We are delighted to partner with such a well-respected brand,” said Daniel M. O’Brien, president of Tech Image. “Bosch is an industry leader and the company’s innovation is driving growth in professional power tools that meet the highest standards in speed, precision and durability. We’re excited to be part of an integrated, digital program that will increase Bosch visibility and brand preference.”
Michael A. Monahan, the agency’s director of media relations, will lead the account on behalf of Tech Image and will be responsible for guiding Bosch’s media relations, social media, content development and trade-show support programs.
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