DistributED: Catching Up With Brian Rooney
John Eggleton Becomes New NAED Board Chair
DistributED: Unplugging From Work
How to Compete on Customer Experience Online
By Bridget McCrea How electrical distributors can put their best foot forward online by simply providing extreme value and support to a customer base that still wants both. In the…
State of the Solid-State: Lutron, Forest and TCP Execs Weigh In
LightED speaks with Brian Donlon, VP of Commercial Sales at Lutron Electronics, Jian Ni, Chief Operating Officer at Forest Lighting Americas, and Brian Catlett, Chief Executive Officer at TCP Lighting,…
Put a Little Muscle into Your Data Plan
By Bridget McCrea How electrical distributors can take ownership of their e-commerce efforts by developing their own product attributes, descriptions, how-to videos, and quality images. In July, tED magazine published…
How Distributors Can Create a Culture of Innovation
By Bridget McCrea If attracting innovative talent and keeping up with the digital revolution is putting your distributorship behind the 8-ball, it may be time to spin up a new,…
Is Tension in North Korea Fueling Copper’s Surge?
By Jim Williams Have you stopped to think about the correlation between the rising price of copper correlating with the increasing threat of nuclear war with North Korea? While that…
State of the Solid-State: Keystone and GE Execs Weigh In
LightED speaks with Ira Greenberg, CEO of Keystone Technologies and Melissa Wesorick, GM, LED Platforms, Current, powered by GE, about the steady pace of product development and the important role…
Marketing Momentum: What is Your Brand Promise?
By Katrina Olson Quiz: Can you identify these brands? Let's start with a simple quiz. Can you identify these companies based on their brand promises? (Warning: They start easy and…