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Marketing Momentum: It’s a Bird! It’s a Plane! [...]
By Katrina Olson Camera-equipped drones are the marketer’s hottest new toy. Distributors and manufacturers are using it to showcase their outdoor lighting projects, warehouses, and building exteriors. Drone video is…
Are Your Unhealthy Supplier Relationships Impacting Your Cu [...]
By Bridget McCrea Four ways to strengthen your distributor-relationship partnerships for the good of your customers. Part I of this 2-part article series discussed Leaving Your Comfort Zone, New Insights…
Amazon Starts Targeting Your Customers
By Scott Costa, Publisher, tED magazine In between meetings at the LIGHTFAIR show in Philadelphia a few weeks ago, I happened to pick up a copy of Electrical Contractor Magazine.…
Copper Is In A Mood
By Jim Williams Copper is trying to shake off the dust after a long holiday weekend. Investors honored the Memorial Holiday here in the states, as well as a Spring…
Are You Living Your Brand Every Day?
By Scott Costa, Publisher, tED magazine You know when you have that “moment of clarity”? I had it this morning when thinking about branding and coming across this. While I…
Keeping the Love Alive, Part III—The Divorce
By Bridget McCrea A three-part series that examines the key stages of the distributor-supplier relationship and how to create alliances that endure the test of time. Read Part I of…
Copper Roundup – From China and the Budget, to the Dollar a [...]
By Jim Williams Copper hit a three-week high mark to start the week thanks to a weaker dollar, but investors are holding their collective breath to see the impact recent…