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Is Your System Protected?
By Susan Bloom It was the new “shot heard ’round the world” – the so-called ‘WannaCry’ cyber attack, a ransomware virus that hacked into victims’ computer systems and demanded a…
Keeping the Love Alive, Part II—The Marriage
By Bridget McCrea A three-part series that examines the key stages of the distributor-supplier relationship and how to create alliances that endure the test of time. Read Part I of…
Keeping the Love Alive, Part I—The Courtship
By Bridget McCrea A three-part series that examines the key stages of the distributor-supplier relationship and how to create alliances that endure the test of time. Read Part II of…
Copper Update – Boost One Day, Bust the Next
By Jim Williams A day after getting a shot of adrenaline thanks to an economic boost from the Chinese government, the price of copper took a hit based off of…
Marketing Momentum: Is Your Marketing On-Trend?
By Katrina Olson Last month, I judged tED magazine’s Best of the Best Marketing Competition along with Shad Thomas of Chicago-based Glass Box Research, industry veteran and consultant Hank Bergson,…
Upping Your Lighting Game in a Competitive Marketplace, Part II
By Bridget McCrea When it comes to electrical contractors, taking the “show don’t tell” approach to new product introductions can work wonders. In the April issue of tED magazine,…
Upping Your Lighting Game in a Competitive Marketplace, Part I
By Bridget McCrea How to work with contractors that are looking at their bottom lines and saying, “Hey, how can we get a better price on our lighting products?” In…