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Good Branding Helps Distributors Avoid the Race to the Bottom
By Bridget McCrea More than 10 years ago the International Journal of Research in Marketing researched the impact of brand credibility on buyer price sensitivity and came out with a…
DATAFIRST Update: Frost Supply Beta Tests its New Website
By Bridget McCrea Intent on cleaning up its catalogue data and upgrading its corporate website, Frost Supply of Maryland Heights, Mo., reached a milestone in its data quality/ecommerce initiative in…
6 Ways Your Distributorship Can Stand Out Online
By Bridget McCrea Standing out on the web is an ongoing challenge for electrical distributors that are dealing with a growing number of online discount houses, bricks-and-mortar competitors, price-conscious shoppers,…
Contractor’s Corner: It’s Not Easy Being Green
Since there was a lot of good feedback on both sides of the fence regarding the lighting rep column, I thought it would be good to write another controversial column.…
How Do Electrical Contractors Learn About New Products?
By Bridget McCrea In the electrical distribution world, everyone seems to have a different opinion about how new product introductions are – and should be – handled. For How Good…
Contractors Speak Up: Regional vs. National Suppliers
By Bridget McCrea For the most part, Michael Duffield is pretty happy with the products and services that Apopka, Fla.-based Greenway Electrical Services, LLC, receives from the electrical distributors that…