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Marketing Momentum: Writing Powerful Case Studies
By Katrina Olson You’ve researched the company and interviewee, conducted the interview, and typed and cleaned up your notes. Now it’s time for the hard part—writing your case study. …
Should Distributors Focus on Lighting, Controls, or Both? Part II
By Stan Walerczyk This is a follow-up to our previous article on lighting controls and which ones are best for specific situations. This column compares lighting only, basic controls only,…
8 Ways to Develop an Excellent Corporate Culture
By Bridget McCrea In this 3-part series, tED Magazine explores the value of creating a corporate culture where people want to spend 8+ hours a day, how to go about…
Copper Continues to Tumble
By Jim Williams Copper prices continued their alarming fall this week after a pair of reports on China’s manufacturing sector added to concerns over the slowdown in the world’s second…
Why Your Distributorship Needs an Excellent Corporate Culture Now
By Bridget McCrea In this 3-part series, tED Magazine explores the value of creating a corporate culture where people want to spend 8+ hours a day, how to go about…
Marketing Momentum: Masterful Interviewing for Case Studies [...]
By Katrina Olson The most important part of a case study is the middle—the challenge, the solution and the results. So you want to ask the right questions while you…
5 Recruiting Mistakes You Can’t Afford to be Making R [...]
By Bridget McCrea From her vantage point as NAED’s talent recruitment and retention specialist, Allison Olden gets a bird’s eye view of how the typical electrical distributor handles the all-important…