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Comparing the Cubs and the Economy With 2 Key Words
By Scott Costa, Publisher, tED magazine I’ll start this by revealing something that a lot of you probably will find difficult to understand. I really, really, really don’t like the…
The Price of Copper Continues to Bounce Back and Forth
By Jim Williams The up-and-down price of copper bounced on the positive side in the latest session, closing near the $2.30 mark on the COMEX. The bump in price was…
Recruiting 101: Making the Supplier-College Connection
By Bridget McCrea Hydrotech, Inc., saw the writing on the wall a few years ago. At the time, the national economy was improving, jobs were suddenly more plentiful, and the…
Marketing Momentum: Masterful Interviewing for Case Studies [...]
By Katrina Olson Customer Profile. Success Story. Case Study. No matter what you call it, crafting a compelling one requires details that will bring your writing to life and fill…
Marketing to Your Electrical Contractors
By Bridget McCrea Justine Maglio-Wardell gets a bit sentimental when talking about the good old days when the big, lumbering Snap-on tool truck would pull up for its regular visit…
Lowe’s Steps Up Its E-Commerce Offering
By Scott Costa, Publisher, tED magazine A lot of talk at the NAED AdVenture Conference in Chicago centered on e-commerce. On Monday, Greg Carter of Electrical Marketing talked about e-business…
The Price of Copper Hits 6-year Low…Again!
By Jim Williams We had to check the date on the headlines. At first glance it appeared they were all from early July when copper hit a six-year low. We…