Channel Marketing Group Names New VP

Gene Biben

RALEIGH, N.C. — Channel Marketing Group (CMG) is pleased to announce that Gene Biben recently joined the group as Vice President. He brings with him more than 40 years with one of the Mid-Atlantic’s most respected manufacturer representative agencies.

Biben, formerly president and CEO of Biben Sales (Joseph E Biben Company and Biben Marketing Group), recently retired from the agency. A succession plan was put in place two years ago with Biben’s son-in-law, Bill Solomon, CPMR, taking over the agency.

Biben has been active in the industry, having served on many manufacturer rep advisory councils. He was also active in NEMRA, serving as Chairman and Treasurer, with NAED councils, and as a member of national distributor and marketing group rep advisory councils. Biben has also been involved in end-user organizations. He is a member of the Philadelphia NECA chapter, is a past president of the Electrical Association of Philadelphia, and was involved with the local utility’s marketing committee to support energy efficiency initiatives. His agency was regularly recognized by distributors for their efforts in supporting mutual suppliers.

When asked what he wanted to accomplish in his new role, Biben shared, “I am excited to share my experiences and hopefully give back to an industry in change and that has allowed me to raise 5 daughters while meeting many of my best friends. Hopefully, my experiences will help others in these most critical times.”

Biben brings with him a wealth of knowledge and experience. Having grown and managed a successful agency, he hopes to be of service to small to mid-sized agencies that could benefit from a seasoned advisor to help them navigate change and grow. Further, he excels in helping small to mid-sized manufacturers network to quality agencies. He will be an invaluable resource in support of CMG’s research initiatives.

Biben’s email is

Meanwhile, Channel Marketing Group also launched a new website at the beginning of the year.

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Discussion (1 comments)

    Pete Grice January 14, 2021 / 3:22 pm

    Congratulations to Gene Biben on his appointment as Vice President at CMG. Gene and I worked together for many years as I managed sales for several electrical manufacturers and retired from the industry in 2015 after 45 years.

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