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DistributED: CRM Value

CRM does not stand for “Create Random Metrics”.

While they take some work, Customer Relationship Management can provide detailed, valuable information to help you make key strategic decisions.

Desiree Grace and Andrea Olson discuss the value of having the data to provide that strategy over using past knowledge from your associates.

Desiree Grace is the President of the Americas for Cembre, while Andrea Olson is an author and Customer-Centricity Expert.


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