Not all partnerships last forever.
That doesn’t mean that all don’t last forever. But there are those occasions, due to outside forces or necessary strategy changes, when a partnership between a distributor and manufacturer needs to end.
Celebrities refer to it as “consciously uncoupling.”
There’s a right way to end a partnership, and there are steps you need to take to make sure that while the relationship is over for now, it doesn’t mean it’s over forever.
Regular contributors to the “DistributED with tED magazine” podcast Desiree Grace, President of the Americas for Cembre, and Andrea Olson, author and Customer-Centricity expert, discuss what it takes to ethically end your partnerships.
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