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DistributED Podcast: Differentiation

At a time when our contractor customers are looking for any distributor who can fill their orders, loyalty is becoming a key part of many strategies.

Along with that, many distributors don’t want to be lumped in with every other distributor and would like to point out what makes them different that the rest.

But, you also need to be careful not to try to do too much and push away from what made you successful in the first place. Desiree Grace and Andrea Olson join the “DistributED with tED magazine” podcast to talk about the importance of the right differentiation.

Desiree Grace and Andrea Olson are regular contributors to the “DistributED with tED magazine” podcast. Desiree is the Vice-President of Strategic Distribution for Americas at Panduit, and Andrea Olson is a customer-centricity expert and CEO of Pragmadik.

 

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