IDEA Announces Alliance with XOLogic Corporation

ARLINGTON, Vir. – The Industry Data Exchange Association, Inc. (IDEA) today announced its strategic alliance with XOLogic Corporation, a decorative lighting data and technology provider.

Together, the two organizations will offer a cloud-based web storefront solution that is integrated with both IDEA’s Industry Data Warehouse (IDW) and XOLogic’s lighting database. This connection establishes a single source data solution for both ectrical and lighting data.

“Until now, electrical distributors haven’t had great options within decorative lighting,” said Melark Farr, President & Chief Technology Officer, XOLogic. “By connecting the IDW and XOLogic’s lighting data, electrical distributors finally have one source for all data. Combine this data with XOLogic’s websites and in-store tools and into your ERP systems, and you have a powerful solution that will save time and grow your business. Allowing customers to see and buy your products online is a must in today’s e-driven world.”

This offering enables users to populate an optional cloud-based web storefront tool with data directly from the IDW and the XOLogic database, as well as from other existing systems they may already have in place. Web stores can regularly be kept up-to-date with accurate information without the need to invest in a complicated eCommerce platform.

“We’re looking forward to extending further possibilities to IDW distributors,” said Mike Wentz, Executive Vice President, Sales & Marketing, IDEA. “This flexible web store option, combined with access to both electrical and decorative lighting data in one location, will allow our distributors to expand and realize new opportunities.”


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