IDEA Announces New Director of Business Development

Sherri Thorne

ARLINGTON, Vir. — IDEA has announced that Sherri Thorne, who previously served as Director of Product Content Services, will now transition to Director of Business Development.

In her new role, Thorne will be responsible for new manufacturer sales in the electrical industry and adjacent verticals for IDEA Connector. Thorne played a vital role in the development and implementation of IDEA Connector; she also assembled and trained the customer service team that supports IDEA Connector users.

With her extensive experience, Thorne can help manufacturers successfully navigate eBusiness and product content initiatives to support their supply chains.

Before joining IDEA, Thorne had extensive experience in lighting sales and sales management with Rexel (formerly Branch Electric) out of Upper Marlboro, Maryland.

“IDEA Connector is a mission-critical service to our hundreds of customers. With the pandemic, eCommerce and increasing efficiency have become even more important,” said Mike Wentz, IDEA VP of Sales & Marketing. “Sherri brings valuable product and customer service expertise to our business development team, and we know her deep knowledge of the new platform will help our customers save time and money as they make the digital transition.”

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