IDEA Welcomes Business Development Manager

IDEA Welcomes Business Development Manager

ARLINGTON, Vir. — The Industry Data Exchange Association (IDEA) welcomes Ilene Bromberg as Business Development Manager. Bromberg brings her extensive EDI experience to IDEA Exchange, IDEA’s EDI platform, Managed Services, and Tier 1 Value-Added Network (VAN). She will educate and onboard customers, prospects, and partners in targeted industries.

Bromberg’s EDI and information technology expertise spans over two decades. Before joining IDEA, Bromberg was the National Account Manager at Opentext/Liaison Technologies for more than 16 years, where she was responsible for the sales of software products, solutions, and services.

Her unique skillset helps distributors and manufacturers succeed in managing their data more efficiently. This experience enables her to provide value and guidance to companies to increase their automation and eBusiness initiatives.

“IDEA Exchange is a mission-critical service to our hundreds of customers. With the pandemic, electronic business and increasing efficiency have become even more important. Ilene is a great addition to our team, and we know her extensive EDI experience will help our customers save time and money so they can be more competitive,” said Mike Wentz, IDEA VP of Sales & Marketing.

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