IDEAL Industries Continues Brand Transformation With New COO

IDEAL Industries Continues Brand Transformation With New COO

SYCAMORE, Ill. – IDEAL Industries, Inc. announces the promotion of Doug Sanford to Chief Operating Officer (COO), a
new position for the company. In this role, Doug is responsible for the organizational strength and performance of the three global brands under the IDEAL Industries umbrella: IDEAL® Electrical, Anderson PowerTM and Enatel®. This move reinforces IDEAL Industries’ focus on elevating the electrical, power and infrastructure industries for the future.

“Doug’s thoughtful approach in executing a focused business strategy has ensured the company’s position to win in all markets where business is conducted,” says IDEAL Industries, Inc. CEO Steve Henn. “We are confident his promotion will further
strengthen our company’s focus, vision and values.”

The COO position is responsible for the day-to-day operations of IDEAL’s key brands and is important in ensuring symmetry across business units. Doug provides unique analytical, organizational and communication skills that will allow him to excel in this newly created position.

As a strong advocate and coach of the IDEAL values-based operating model, Doug will oversee that the company’s core values are executed across the global organization within all aspects of operations.

Doug joined IDEAL Industries in October 2016 as the Group President for IDEAL Electrical. He was promoted to Senior Vice President, E&I in August 2019 and for the past four years has been driving strategic focus and global alignment across the
divisions to support greater organic growth and profitability.

Prior to joining IDEAL Industries and beginning in 2003, Doug held general management roles within HA International, International Equipment Solutions and Hendrickson. Doug holds a bachelor’s degree in marketing from Bradley University. Doug and Rebecca have four adult children and are looking forward to the arrival of their first grandchild in December.


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