Insite Software Workshop Gives Distributors Action Plan For Winning B2B eCommerce Strategy

MINNEAPOLIS, MINN. – Insite Software, a leading provider of B2B eCommerce platforms and shipping solutions with more than 950 customers worldwide, today announced it will host a strategy workshop session, “Unleashing Your Future with a B2B eCommerce Strategy,” on Oct. 31 during UnleashWD, the first and only conference dedicated to bringing B2B innovation to the wholesale distribution industry.

Offering key insights from leading experts and a seven-step action plan to create a winning B2B eCommerce strategy, the strategy session takes place at the Hilton Chicago hotel beginning at 7:30 a.m. with breakfast and follows with presentations from industry experts on facing the forces of change, technology transformation and strategy development, and an interactive follow on Q&A session. The event concludes at 10 a.m.

“Distributors are seeking knowledge and expertise on how to get B2B eCommerce right — as they must because eCommerce isn’t just a project or initiative, it’s their future,” said Linda Taddonio, chief eCommerce strategy officer, Insite Software. “That’s why Insite Software has partnered with other leading experts to present this not-to-miss workshop, where we’ll be examining what really works in B2B eCommerce. Attendees will gain invaluable insight on how to manage disruption via an actionable eCommerce strategy, forging a path to a sustainable and brighter future.”

Workshop speakers include:

  • Dirk Beveridge, founder of UnleashWD;
  • Guy Blissett, wholesale distribution lead with IBM, and author of Facing the Forces of Change®: Reimagining Distribution in a Connected World.
  • Linda Taddonio, chief eCommerce strategy officer, Insite Software; and,
  • Scott Costa, publisher of tED magazine, the monthly trade publication of the National Association of Electrical Distributors (NAED).

During the session, attendees will learn:

  • How to capitalize on big technology shifts taking place in the marketplace;
  • How to harness the disruptive forces that have forever changed the way distributors interact with customers and suppliers;
  • Practical and proven principles to help companies map out a strategic eCommerce plan geared to meet business needs; and,
  • How to maximize the effectiveness of their existing and planned eCommerce initiatives.

Attendees will also receive a complimentary guide book from Insite Software to help chart their eCommerce course.

Seats are limited. Interested attendees must register to take part in the strategy workshop session on Oct. 31.

About Insite Software
Insite Software is a leading provider of B2B and B2C eCommerce technology and internationally enabled shipping solutions, serving more than 950 customers worldwide. Headquartered in Minneapolis, Insite Software’s solutions enable leading manufacturers and distributors to sell and distribute through multiple channels, supporting a competitive advantage through end-to-end online order fulfillment. Offering eCommerce and shipping solutions for companies at all stages of adoption, Insite Software solutions are fully integrated with a wide range of core systems for ERP, CRM, CMS, as well as third-party providers of search, optimization, payment transaction, tax table, and online analytics. Visit us at, or via phone at 866.746.0377.

About UnleashWD
UnleashWD is the only conference dedicated to bringing innovation to the wholesale distribution industry. UnleashWD features eighteen storytellers from outside the wholesale distribution industry. Modeled after TED’s short-session format, UnleashWD’s speakers share how to add business value through inspiring presentations on topics such as innovation, leadership, business model design, and corporate culture. For the last 25 years, UnleashWD founder Dirk Beveridge has worked with more than 3,000 firms as a leadership consultant, facilitating how wholesale distributors and manufacturers can increase market share through examining and improving their relationship with customers. For more information please visit

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